![]() ![]() Its marketing mix product portfolio has a wide variety which includes:Ī) Make-up: Foundation, concealer, powder, face primer, etc.ī)Ğyes: Eyelashes, eye mascara, eyeshadow, eye primer, etc.Ĭ) Lips: Liquid lip, lip pencil, lip gloss, lipstick, etc.ĭ) Skin Care and Primer: Moisturisers, cleansers and removers, CC and BB, etc.Į)ěrushes and Tools: All types of brushes, brush kits, face brushes, lip brushes, eye brushes, etc. The approach was to create utility for chics. Its initial packaging used to come in black pots rather than compacts. MAC Cosmetics is one of the leading cosmetics and skin care brand in the world. The product strategy and mix in MAC Cosmetics marketing strategy can be explained as follows: Let us start the MAC Cosmetics Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: MAC Cosmetics Product Strategy: MAC Cosmetics marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives. These business strategies, based on MAC Cosmetics marketing mix, help the brand succeed. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Can be used to add highlight or set the entire face.Marketing Strategy of MAC Cosmetics analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Use a small powder brush or makeup sponge and apply to the face where needed and blend out. You'll be hard-pressed to find a client these powders won't look flawless on! The versatile Banana shade suits a range of skin tones as it softly and subtly color corrects surface redness and pink undertones, as well as neutralizes blue under eye circles. See what all the buzz is about in just a light dusting of Banana. ![]() ![]() ![]() Gracing your kit in 4 luxurious tints, there's a Bella beautiful shade for everyone! Ben Nye's Bella Luxury Banana Powder gives you more than enough reason to go bananas for these silky-fine, mattifying translucent setting powders! With just a hint of color, you won't miss the white cast in your photos that often comes with other finishing powders. ![]()
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